Purpose and Scope
The successful digital media coordinator works proactively in a fast-paced environment, with a creative team, to develop and deploy valuable content for email, web, and social media channels. As a leader in web presence and email communications, the purpose of this role is to facilitate online engagement between The Gideons and targeted audiences. The digital media coordinator also ensures members and ministry partners are experiencing a consistent brand of The Gideons International across all digital media.
Essential Job Functions
Execute HTML layout, testing, and deployment of all emails and ensure audience segmentation is correct.
Working closely with the editorial manager and traffic coordinator, facilitate the deployment of branded emails in a timely and coordinated manner.
Proven experience with enterprise-level email deployment and responsive web design using HTML and CSS
Provide email performance data to project managers and owners, as needed. And, explain how the data may influence current and future emails.
Actively manages SEO of public and ancillary sites.
Refresh layout of public website through updated designs, new features, and content that meets needs of target audiences. Make minor adjustments to public and ancillary sites, as needed.
Working closely with copy writers and designers, complete website updates as needed and maintain a regular schedule of social media posts.
Control and manage the look and feel across all digital channels (email, web, and social media) to deliver a consistent brand.
Respond to all social media inquiries in a timely manner. Capture potential story leads from social media feedback/comments and share with the Marcom team.
Ensure that all design elements, templates, and finished solutions work within a variety of browser types and screen settings according to the parameters established by management.
Create multiple design comps within an established period of time.
Participate in collaborative efforts to improve the quality of websites and other digital media.
Collect and analyze data for digital campaigns on social media.
Establish best practices one-sheet for email deployment, social media campaigns, and digital marketing on public website.
Proven experience in email marketing, drip campaigns, and A/B testing
Creates, edits, and deploys email surveys
Essential Knowledge, Skills, and Training & Development
Thorough understanding of the creative process
Creates and demonstrates best practices in email coordination and digital marketing
Proficiency in adhering to a production schedule
Advanced knowledge of web standards and best practices, including new and emerging standards such as HTML5 and CSS3
Knowledgeable and experienced with SEO optimization
Experience with Delivra (Campaign Monitor or Emma) or comparable platforms—Mail Chimp, HubSpot, Real Magnet, or similar
Knowledge of and experience with SurveyMonkey
Collaboration and negotiation skills
Experience with Word, Excel, PowerPoint, SharePoint, and other trafficking software
Experience with InDesign and Dreamweaver CC, Bootstrap or comparable platform
Experience with a Content Management System
Experience with the MAC platform
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to stand, walk, sit, talk, and hear. Specific vision abilities required by the job include close vision.
4-year Bachelor’s degree or equivalent experience
5 years’ experience in Digital Media
Proficient with Mac platform and Adobe Creative Cloud suite
Proven experience with Microsoft Office suite
Successful completion of a drug and background screen
Working knowledge, understanding, and acceptance of Gideon policies, procedures, and organizational structure
Superior editing and proofreading skills
Ability to travel as necessary