Digital Media Coordinator

Marketing & Communications Nashville


Purpose and Scope

The successful digital media coordinator works proactively in a fast-paced environment, with a creative team, to develop and deploy valuable content for email, web, and social media channels. As a leader in web presence and email communications, the purpose of this role is to facilitate online engagement between The Gideons and targeted audiences. The digital media coordinator also ensures members and ministry partners are experiencing a consistent brand of The Gideons International across all digital media.

Essential Job Functions

Execute HTML layout, testing, and deployment of all emails and ensure audience segmentation is correct.
Working closely with the editorial manager and traffic coordinator, facilitate the deployment of branded emails in a timely and coordinated manner.
Proven experience with enterprise-level email deployment and responsive web design using HTML and CSS
Provide email performance data to project managers and owners, as needed. And, explain how the data may influence current and future emails.
Actively manages SEO of public and ancillary sites.
Refresh layout of public website through updated designs, new features, and content that meets needs of target audiences. Make minor adjustments to public and ancillary sites, as needed.
Working closely with copy writers and designers, complete website updates as needed and maintain a regular schedule of social media posts.
Control and manage the look and feel across all digital channels (email, web, and social media) to deliver a consistent brand.
Respond to all social media inquiries in a timely manner. Capture potential story leads from social media feedback/comments and share with the Marcom team.
Ensure that all design elements, templates, and finished solutions work within a variety of browser types and screen settings according to the parameters established by management.
Create multiple design comps within an established period of time.
Participate in collaborative efforts to improve the quality of websites and other digital media.
Collect and analyze data for digital campaigns on social media.
Establish best practices one-sheet for email deployment, social media campaigns, and digital marketing on public website.
Proven experience in email marketing, drip campaigns, and A/B testing
Creates, edits, and deploys email surveys

Essential Knowledge, Skills, and Training & Development


Thorough understanding of the creative process
Creates and demonstrates best practices in email coordination and digital marketing
Proficiency in adhering to a production schedule
Advanced knowledge of web standards and best practices, including new and emerging standards such as HTML5 and CSS3
Knowledgeable and experienced with SEO optimization
Experience with Delivra (Campaign Monitor or Emma) or comparable platforms—Mail Chimp, HubSpot, Real Magnet, or similar
Knowledge of and experience with SurveyMonkey
Collaboration and negotiation skills
Experience with Word, Excel, PowerPoint, SharePoint, and other trafficking software
Experience with InDesign and Dreamweaver CC, Bootstrap or comparable platform
Experience with a Content Management System
Experience with the MAC platform


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to stand, walk, sit, talk, and hear. Specific vision abilities required by the job include close vision.

Minimum Qualifications

4-year Bachelor’s degree or equivalent experience
5 years’ experience in Digital Media
Proficient with Mac platform and Adobe Creative Cloud suite
Proven experience with Microsoft Office suite
Successful completion of a drug and background screen

Preferred Qualifications

Working knowledge, understanding, and acceptance of Gideon policies, procedures, and organizational structure
Superior editing and proofreading skills
Ability to travel as necessary

Employment Number #2019-211 Location/Department Marketing & Communications Type Full Time Role Digital Media Coordinator

Required Skills

Here’s an overview of qualifications you need for this job.

Proven ability to communicate effectively through digital media outlets
Core Competencies
Self-Development – stays up to date on technical advancements as they relate to digital media, accepts and learns from feedback Time Management – able to prioritize and complete established tasks on time Problem Solving – uses wisdom, experience, and sound judgment to create positive solutions Dealing with Ambiguity – flexible with changes and/or uncertainty Conflict Competent – able to manage conflict in a healthy way that resolves the matter in a positive way Drive for Results – committed to achieving and surpassing excellence in all digital media-related communications and project Customer Impact – offers solutions and results that will add the most value to the user experience
Digital Media Experience Branding HTML
1 Language
Core Values
Innovation Mutual Accountability Open Communications Trust & Respect
Work Environment & Time Requirement
Climate-controlled office environment Variations in work volume sometimes require extended working hours Accessible to deploy emails and/or social media communications in emergency situations or as needed

Additional Requirements

What else it would be nice to have.

5 Years Of experience

Department / Location

A Brief Overview of the Department / Location which posted this job opening

Marketing & Communications

The Communications Department is responsible for consistent communications and messaging across all programs, media, and periodicals designed to leave an authentic and consistent impression about what we do and whom we serve. Our core objective is to accelerate impactful communication to engage, develop, and grow the membership.
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